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  • Arcology

    a4740068-36be-456d-ade7-4fe19cface0a CIRCULÉIRE MEMBER CASE STUDY COMPANY: ARCOLOGY WEBSITE: ARCOLOGYSYSTEM.COM SECTOR : BUILT ENVIRONMENT PUBLISHED: 24 APRIL 2024 TAGS: CIRCULAR IT, CIRCULAR BUSINESS MODEL About Arcology System Arcology System is a smart and data-driven interior construction system that offers modularity and adaptability, unlocking circular economy value in the way that commercial fit-outs are financed, designed, procured, built, and managed for REITs (real estate investment trusts), developers, and end-users. Fit-outs are activities that prepare a commercial tenant’s interior space for occupation, such as installing flooring, ceilings, partitions, and furnishings. The Challenge Buildings account for 39% of annual global Green House Gas (GHG) emissions, with 28% originating from building operations and 11% from building materials and construction activities ( Fonseca, 2023 ). In Ireland, construction and demolition generate nine million tonnes of waste ( EPA, 2023 ), that’s about the same weight as 12,857 fully loaded Boeing 747 jumbo jets. Furthermore, most of this material is not being reused or recycled ( Nugent, 2023 ). Urgent decarbonisation is driving REITs and landlords to invest in energy and building retrofitting to reduce carbon emissions, meet regulations, and reduce financial risk, but they are struggling to find solutions to embodied carbon. Embodied carbon refers to the GHG emissions arising from materials and construction processes across the entire lifecycle of a building, as measured in carbon dioxide equivalents (CO₂e) ( Fonseca, 2023 ). The Circular Opportunity Arcology System is a circular kit-of-parts approach to interior construction that aims to solve several problems within commercial interior fit-outs on both the supply and demand side, including inflexibility, sustainability, cost-effectiveness, and labour shortages. It uses lightweight, post-consumer recycled aluminium profiles to create a “smart grid” that can integrate various interior components (doors, walls, ceilings, lighting), allowing for easy adaptability and upgradability of the space. The system reduces waste and the use of new materials, thus contributing to a circular economy. Clients can either purchase the hardware outright or lease it (Product-as-a- Service) as an operating expense. Integrated Internet of Things (IoT) sensors collect real-time data on environmental conditions, occupancy, and asset tracking, which is gathered within a proprietary artificial intelligence (AI) assisted operations and integrated workplace management system (IWMS) platform. This data provides insights into how the space is being used and identifies generative-design layouts for improvement using already purchased modules. The material chain of custody and ‘ golden thread ’ of information are also captured across the entire lifecycle. Climate Impact Arcology System offers a data-driven and intelligent interior fit-out solution that can significantly reduce carbon emissions and enable adaptive reuse of potentially stranded assets. The system enables a circular economy value chain, from financing and design to procurement, construction, and management. The system’s design-for-disassembly approach can constantly reconfigure internal space for multiple use cases by reusing materials, rather than recycling or disposing of them, reducing the need for virgin resources and waste. 80% of buildings to meet Net-zero 2050 targets already exist, Arcology enables the adaptive reuse of these assets enabling them to become ‘smart’, and function as ‘ material banks .’ The proprietary integrated IoT- environmental and asset tracking sensors within the hardware system efficiently track materials, reducing waste and carbon emissions from sourcing to use, and enabling a circular supply chain that integrates certified products. The company’s post-consumer aluminium “Meccano™-like” connection hardware ensures that integrated and approved locally sourced materials stay in use at their highest value. They can be moved from building to building, and traded afterward, resulting in lower embodied carbon. Replicability The construction industry is one of the largest in the world economy, with approximately USD $10 trillion spent each year on construction-related goods and services ( Barbosa et al., 2017 ). As one of the most waste-producing sectors, a new approach to materials is required. In Ireland, implementation of digital product passports requiring a collection of digital data associated with a certain product is scheduled for 2026 or 2027. Arcology System provides the first step from a linear to a circular construction industry and is positioning itself as an industry leader in the circular construction sector. As sustainability becomes more important in the construction sector, circular economy practices are becoming more prevalent. Other notable businesses are: Dirtt manufactures a component-led, modular, interior construction system that is shipped from their facilities in Canada. Holcim decarbonises buildings for a net-zero future by providing low-carbon products and solutions that allow the construction industry to build better with less. ALL CASE STUDIES

  • Ecosystem Collaboration | CIRCULÉIRE

    Explore CIRCULÉIRE’s successful circular economy pilot projects and discover upcoming funding calls and opportunities. CIRCULAR BUSINESS SUPPORTS KNOWLEDGE EXCHANGE & POLICY ENGAGEMENTS ECOSYSTEM COLLABORATION Innovation Pilots From 2020 to 2022, CIRCULÉIRE actively supported the development of a circular economy in Ireland through a dedicated €1.5 million Innovation Pilot Project Fund. This initiative, backed by our strategic partners DCEE, EPA, and EIT Climate-KIC, funded 10 large-scale, system-wide innovation projects within the CIRCULÉIRE network. The Innovation Pilot Project Fund aimed to identify, test, and scale innovative circular solutions, with a focus on circular manufacturing systems, supply chains, and circular business models. Over the lifespan of this pilot, nine network participants were awarded funding to explore circularity within their sectors and collaborated with fellow CIRCULÉIRE participants and actors from the external circular ecosystem to bring their projects to life. To learn more about upcoming calls for proposals, application processes, and deadlines, keep an eye on CIRCULÉIRE's Latest News section (Inc link to news) and social media channels. See below for an overview of the successful circular economy demonstration projects funded by CIRCULÉIRE's Innovation Pilot Project Fund. 2022 2021 2020 Circular by Design Project Lead: Design & Crafts Council of Ireland Project Partner: National College of Art and Design The global textiles and apparel industry is the joint third highest emitter of greenhouse gases globally and operates in an almost completely linear ‘take-make-waste’ system. To address this challenge, The Design and Crafts Council Ireland (DCCI), the National College of Art and Design (NCAD) and the Creative Futures Academy (CFA) came together to design and launch ‘Circular By Design’; a first-of-a-kind training programme that supports textile and fashion designers, brands and manufacturers to make the transition to circular practices in every step of their design practice, value chain and business model. In its pilot year, Circular By Design equipped Irish businesses with the necessary knowledge and skills to create materials, products, and entire business models built on circularity principles. Participants gained a foundational understanding of the circular economy and redesign their value propositions, materials, products, services, and business models for a more sustainable future. READ CASE STUDY Circularising Single Use Plastics (C-SUP) Project Lead: Novelplast Project Partners: Irish Green Labs | Technical University of the Shannon | CÚRAM University of Galway | Connacht-Ulster Waste Regional Waste Office | Eventec | Climate 23 Irish laboratories rely heavily on large quantities of high-quality, carbon-intensive, single-use plastics. Most of this plastic, often polypropylene pipette tips, comes from Germany, the UK, or the US, and is incinerated in Ireland after just one use. A national audit carried out by University of Galway and Irish Manufacturing Research identified these pipette tips as the most common plastic lab waste. The C-SUP demonstration project tackled this challenge by turning these single-use polypropylene plastics into a valuable feedstock for Irish recyclers. Creating a circular system where lab waste becomes a resource, empowering researchers to minimize their environmental impact. Through dissemination via the Irish Green Labs network, the project aims to make purchasing recycled polypropylene labware the standard practice across thousands of Irish laboratories. READ CASE STUDY Do More with Less Project Lead: Farrell Furniture Project Partners: Atlantic Technological University Connemara | Office of Public Works This collaborative furniture take-back and remanufacturing project is an innovative shift towards green procurement by the Irish Government. Through a collaborative effort, Do More with Less, aims to develop and implement circularity within the public sector. There are two streams within this project. Stream One – Remanufacturing for Continued Use : Obsolete office furniture that was created by Farrell Furniture in the mid 2000’s is retrieved from the OPW. It is then repaired, remanufactured, and redistributed through the public sector. Stream Two – Preserving Design Heritage: The Crannac Chair, a classic chair design that is no longer produced will be studied and reverse-engineered by ATU Connemara. Allowing their future repair and reuse and keeping a classic piece of Irish Design in use for many years to come. READ 'DO MORE WITH LESS' CASE STUDY READ 'CRANNAC CHAIR' CASE STUDY Medical Devices a New Life (MEDAL) Project Lead: Offerre Project Partners: FPD Recycling | University of Limerick The healthcare sector is a significant contributor to environmental pollution, responsible for roughly 4.6% of global greenhouse gas emissions and air pollutants. An increased reliance on single-use medical devices, particularly in high-income countries, has had a large impact on this. The collection high-cost and low-volume of these devices has left traditional take-back schemes are often abandoned by producers. MEDAL offers a cost-efficient reprocessing system that extends the lifespan of medical devices without compromising on product integrity or strict reprocessing protocols. Designed with key stakeholders and regulations in mind, the system prioritises high performance, user convenience, producer engagement, and overall system integrity. The Pilot assesses automation solutions for cleaning and de-manufacturing and supports the circular design of products and packaging. The system also provides a cloud-based platform allowing device consumers to interact with the producers. READ CASE STUDY Upcycled Insulation Project Lead: Cirtex Ltd Project Partners: Tipperary County Council | Clothes Pod (https://www.clothespod.ie/ ) | Interior Creations Every year, tens of thousands of tonnes of mattresses, furniture, bedding, and industrial offcuts are sent to waste in Ireland. Currently, Ireland has no answer to upcycling this end-of life material. Cirtex is a new Irish company that is seeking to turn this soft padding material into insulation and other useful products that can be further upcycled when they reach their “end of life”. The Upcycled Insulation project, in collaboration with Tipperary County Council, Clothes POD, and Interior Creations, demonstrates how to effectively collect these materials from the public in a clean and efficient manner and convert it into high-quality insulation for housing and padding for furniture and bedding companies. This solution not only diverts massive amounts of waste from landfill, but also provides the construction, furniture, and bedding industries with a sustainable alternative for their production needs. READ CASE STUDY Circular Economy & The Power of Many Project Lead: Freefoam Building Products Project Partners: Glenveagh | Mulligan Guttering | Shabra Recycling In 2021, the EU generated an estimated 188.7 kg of packaging waste per inhabitant, with construction packaging waste playing a significant role. READ MORE The CE Power of Many initiative aims to implement a take-back scheme for unused roofline building products and packaging delivered to construction sites to prevent waste ending up in landfills. Freefoam, CE Power of Many Project Lead, are implementing this take-back scheme for the left-over products and packaging associated with their products. Furthermore, they are reviewing existing packaging to optimise its recovery and reuse. This project has also led Freefoam to partner with Shabra Plastics to develop a closed loop system from Freefoam’s production plant in Cork to Shabra’s plant in Monaghan, for all PE-LD and cardboard that flows into Freefoam. READ CASE STUDY RoboCRM | Advanced Robotics To Capture Critical Raw Materials In WEEE Recycling For A Circular Economy Project Lead: FPD Recycling Project Partners: University of Limerick | Robotics & Drives In the Electronics and Electric Equipment (EEE) sector, great strides are already being made towards circularity through the increased growth of WEEE recycling. Current methods however, struggle to recover all valuable Critical Raw Materials (CRM) from electronic devices. Modern appliances often have integrated batteries which cannot be easily accessed or removed. During WEEE recycling the process to harvest appliance batteries and their CRMs can be dangerous and inefficient for humans to carry out. RoboCRM uses non-destructive, AI powered detection methods and pattern recognition to identify and sort batteries and electronics containing batteries from the main WEEE stream. Allowing for safer and more efficient processing, and a higher recovery rate of CRMs in the recycling process, closing the loop on battery recycling in the WEEE system. READ CASE STUDY SUCCESS Sustainable Use of Carbon Contributes to Environmentally Sustainable Systems Project Lead: Dawn Meats Project Partners: BHSL Waste Solutions | University of Limerick Dawn Meats, one of Europe’s largest food processing companies, produces over 430,000 tonnes of added value meat products annually. Through their SUCCESS Pilot Project, they aim to transform Ireland's meat processing sector into a circular economy model by maximising renewable energy from by-products and residues. Partnering with BHSL, a proven technology provider in the poultry sector, and researchers from the University of Limerick, SUCCESS has identified the potential to transform animal by-products and sludge into green energy through BHSL's small-scale, energy conversion technology. SUCCESS seeks to deliver Ireland’s first circular meat processing demonstration plant extracting maximum renewable energy from processing side-streams and residues while creating a high-value end product to service the growing biofertilizer sector. READ CASE STUDY CESI Circular Economy Skills Initiative Project Lead: WEEE Ireland Project Partners: Fasttrack into IT | White Goods Association Repair to extend a product’s lifecycle is a core element of functional circular economy. For repair to be a viable option in White Goods WEEE however, there needs to be skilled workforce capable of carrying out maintenance on appliances, a service that is lacking in Ireland. The Circular Economy Skills Initiative (CESI) project addresses the skills and training bottleneck that exists by developing the first QQI-accredited appliance repair qualification course in Ireland, upskilling and training much needed repair and reuse specialists. CESI was developed with support and input from the White Goods Association ensuring that the training and modules would address industry requirements and provide the most value to participants and consumers alike. READ CASE STUDY Lithium Long Life Battery (LLLB) Project Lead: WEEE Ireland Project Partners: Wisetek | KMK Metals Long-Life Lithium Batteries (LLLBs) from electric vehicles (EVs), IT equipment, and energy storage systems offer a valuable resource for a more circular Irish economy. After reaching their first life (typically 7-10 years in EVs), these batteries still hold significant potential. The LLLB-CE project aims to unlock this potential by establishing a comprehensive LLLB management system in Ireland, allowing for the safe removal, collection, sorting, and discharging of these batteries. Developing this process and training more people in the environmental management of LLLB will create employment opportunities across the sector. Encouraging new training pathways for circular economy upskilling of current operatives in the material sorting and recycling sector in Ireland. READ CASE STUDY

  • British Sugar

    3496cd27-edd3-42f2-a017-682ae4600cfe CIRCULÉIRE NON-MEMBER CASE STUDY COMPANY: BRITISH SUGAR WEBSITE: BRITISHSUGAR.CO.UK SECTOR : FOOD & BEVERAGE PUBLISHED: 03 JULY 2025 TAGS: FOOD & BEVERAGE, INDUSTRIAL SYMBIOSIS (IS), BIOECONOMY, CIRCULAR BUSINESS MODELS, NEW REVENUE STREAMS, INNOVATION, WASTE VALORISATION About British Sugar Located in Wissington, Norfolk, British Sugar is the United Kingdom’s (UK) largest sugar beet refinery. In 1912 their first factory was built in Cantley, Norfolk, and in 1936 the factories were amalgamated into the British Sugar Corporation to manage the entire domestic crop. The Challenge Industrial Symbiosis (IS) is a form of circular economy that connects businesses from various industries to increase waste valorisation, improve resource efficiency, and reduce environmental impact ( Trokanas et al., 2014 ). The gradual opening of the UK sugar market to global competition, as well as the subsequent competition with low- cost sugar produced in developing nations, contributed to a change in the global market ( Benedetti, 2017 ). The main challenge that led British Sugar to implement industrial symbiosis (IS) was the need to adapt and maintain its competitive advantage in this changing global market ( Benedetti, 2017 ). The Circular Solution in Practice British Sugar is the leading producer of sugar for the British and Irish food and beverage sectors, processing about eight million tonnes of sugar beet and producing up to 1.2 million tonnes of sugar each year. They work in partnership with over 2,300 growers. They utilise waste materials from their sugar production process, as well as certain external partnerships, to make 12 different saleable products ( EU, 2023 ). Their innovative manufacturing approach also allows them to create co-products ranging from power generation and bioethanol to animal feed and much more. For instance, the beet washing residual soil is sold under a different brand called Topsoil ( Shi et al., 2021 ). The limestone used for purification is utilised to produce a lime substance that regulates soil acidity to improve soil quality, and this business has become the primary source of agricultural lime in Britain ( Shi et al., 2021 ). They also use the highly concentrated CO2 and waste heat generated during the manufacturing process in the greenhouse to create better growing conditions for tomatoes, making them Europe’s second largest tomato supplier ( Shi et al., 2021 ). These initiatives created significant economic value by generating new revenue streams and reducing waste disposal costs ( Shi et al., 2021 ). The Wissington facility processes 3.5 million tonnes of sugar beet every year, yet less than 100 tonnes of waste is sent to the landfill ( Shi et al., 2021 ). Environmental Impact Since 2014, these processes have resulted in a 26% reduction in water usage, a 12% reduction in energy usage and a 17% reduction in CO2. The factories operate using management systems accredited to ISO 9001, ISO 14001, OHSAS 18001, ISO 50001, BRC and FEMAS. Moreover, British Sugar is playing a part in meeting the industry-focused goals of the United Nation’s 2030 Sustainable Development Goals, such as SDG9 ‘Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation’. Focusing on continuous improvement, the company supported this goal by applying a circular solution that helped reduce its end-to-end supply chain water and CO2 footprints by 30%, and by ensuring all plastic packaging is reusable, recyclable, biodegradable and / or compostable and providing access to objective scientific advice on sugar. Replicability The British Sugar case illustrates how the groundwork of Industrial Symbiosis can create opportunities for business innovation towards sustainability, by seeking opportunities to turn waste streams and emissions from core production processes into useful and positive inputs to new product lines. Replicability enhances the goal of reusing networked resources including water, energy, and materials both within a single company or industry or across multiple businesses in traditionally separate industries. Another significant IS project is Kalundborg Symbiosis , the world’s first IS initiative that has evolved over the past 50 years. This partnership of 17 public and private companies has more than 30 different streams of excess resources flowing between them. ALL CASE STUDIES

  • Eriu

    67923338-9d95-44a5-80e3-2fb0b2337bdf CIRCULÉIRE MEMBER CASE STUDY COMPANY: ERIU WEBSITE: ERIU.EU SECTOR : TEXTILES PUBLISHED: 24 APRIL 2024 TAGS: TEXTILES, BIOECONOMY The Challenge Sheep farming is Ireland’s fourth most important animal enterprise ( Teagasc, 2023 ). Wool is a natural, biodegradable, and renewable fibre and is abundant in Ireland due to the key role of sheep farming. Wool was considered as an agricultural product in the EU until 2002, and it was a source of income for the farmers who operated in the sector. Wool’s categorisation altered through a series of EU regulations and is now currently classified as a Category 3 waste product alongside animal carcasses (DAFM, 2022 ). Wool must now be transferred to specialised processing facilities, which means high reprocessing costs and uncertain earnings for many farmers. All treatment of recovered materials needs to adhere to the guidelines of Ireland’s Environmental Protection Agency . This regulatory change, coupled with the rapid decline in the usage of natural fibres in favour of synthetic fibre production, resulted in the devaluation of wool. Farmers in Ireland are only paid 20 cents per kg ( DAFM, 2022 ), which is considerably less than the cost of shearing. This leaves farmers with no incentive to care for their wool or breed for wool quality. Currently, some sheep farmers are storing years’ worth of wool in their sheds or storage warehouses ( O’Riordan, 2022 ), which compromises the condition of the wool. The Circular Opportunity Currently, synthetic, petroleum-based polymers account for two-thirds of all textile items ( Henry, Laitala and Klepp 2019 ). Laundering synthetic clothes accounts for 35% of primary microplastics released into the environment ( De Falco et al., 2019 ). Sheep wool, on the other hand, is a natural biodegradable and renewable fibre which at the end of its life poses no threat to human health or the environment ( DAFM, 2022 ). Properties in wool also allow it to be used for purposes such as fertiliser and insulation. Wool is an excellent insulator and thermo- regulator. It responds to variations in body temperature, keeping the wearer warmer when cold and cooler when warm. It is odour and wrinkle resistant, so does not need to be washed as frequently as other fibre types, conserving water, and energy ( DAFM 2023 ). According to recent studies, regenerative wool can store carbon from the environment, thereby minimising the impacts of climate change ( Colley et al., 2020 ). The Circular Solution In Practice Ériu , a 2023 CIRCULEIRE New Venture, founded in 2021, manufactures yarn from the wool that is hand-selected, processed and designed entirely in Ireland. Ériu is the first Irish knitwear brand whose products are exclusively Irish sourced and manufactured using a ‘Farm to Yarn’ sustainable initiative. Ériu contributes to the Irish economy by sourcing wool from a trusted network of farmers around Ireland, as well as from their own farm in Wicklow. They offer farmers EUR €2.50 per kg of wool, which is more than 10 times market price. Donegal Yarns processes the wool locally, and Irish knitters in Dublin make it. Aside from local collaborations, they have established their own facility for processing wool on the farm which they intend to roll out in stages. The first stage is scouring, where they will wash the wool softly and sustainably using biodiverse methods. They already have equipment for additional stages, which will further enable an expansion of their Farm-to- Yarn networks to source and incentivise more wool collection, and create more opportunities for an expanding range of wool products. Replicability The global wool market is expected to grow from $37.06 billion in 2022 to $45.05 billion in 2027 ( The Business Research Company, 2023 ). As consumers are becoming more conscious of the environmental degradation caused by synthetic textile production there has been a rise in demand for sustainable and ethically produced textiles ( Granskog et al., 2020 ). In light of these factors, Irish wool is expected to hold significant potential for the textile sector’s sustainable transition. Ériu has an unparalleled opportunity to be at the forefront of revitalising the Irish wool market . As circularity in the textiles and fashion sector continues to be encouraged, a few companies worth mentioning include: Infinited Fiber , a Finnish company that has developed a technology that converts textile waste into a premium-quality circular textile fibre, which reduces the world’s reliance on virgin raw materials. Our Choice Fashion, based in Luxemburg, manufactures circular leather sneakers that are 100% plastic free, repairable, and recyclable. ALL CASE STUDIES

  • HaPPE Earth

    19c8a8d5-aefd-49f6-9c2d-16d77324d22a CIRCULÉIRE MEMBER CASE STUDY COMPANY: HaPPE EARTH WEBSITE: HAPPEEARTH.COM SECTOR : MEDTECH PUBLISHED: 06 AUGUST 2025 TAGS: GREENHEALTHCARE, PPEWASTE, INNOVATION, SUSTAINABLEHEALTHCARE, MEDTECH, CIRCULARHEALTHCARE, ESG, COMPOSTABLE, BIOECONOMY, WASTEMANAGEMENT The Challenge Through its vitally important role in the protection of human health, the global healthcare sector generates an enormous and complex waste stream. If the global healthcare sector were a country, it would rank as the fifth-largest contributor to global CO₂ emissions, responsible for over 5% of total emissions, surpassing those from aviation or shipping sectors ( MedTech Europe, 2024 ). One-third of the carbon emissions generated by the healthcare sector, and most of its waste comes from medical devices ( Boston Consulting Group, 2024 ). Ninety percent of medical device waste primarily consists of single-use devices ( Health & EY, 2024 ). During the COVID-19 pandemic, medical waste became particularly visible, especially concerning Personal Protective Equipment (PPE). PPE is classified as any device or appliance designed to be worn or held by an individual for protection against one or more health and safety hazards ( HSA, 2025 ). Globally, an estimated 129 billion face masks and 65 billion gloves were used every month ( Prata et al., 2020 ). Typically, PPE is incinerated, and none is sent to landfill. However, during the pandemic, incinerators were so overrun that many countries were forced to send waste to landfill ( BMJ, 2021 ). By 2021, more than 8,000,000 tonnes of pandemic-associated plastic waste was generated globally, with more than 25,000 tonnes entering our oceans ( PNAS, 2021 ). An estimated 73% came from hospitals ( PNAS, 2021 ). PPE is an unquestionably necessary tool for saving lives. It prevents the spread of pathogens and infections and protects both frontline healthcare workers and patients. However, PPE such as face masks, gloves, and gowns are commonly manufactured from plastics such as polypropylene, polyurethane, polyacrylonitrile, polyethylene, and polyethylene terephthalate which can take as long as 450 years to decompose ( BMJ, 2021 ). Even when incinerated, PPE still releases greenhouse gases and contributes to air pollution ( Kumar et al., 2020 ). The challenge, therefore, is not to eliminate this essential equipment but to fundamentally redesign its lifecycle. The Circular Solution in Practice HaPPE Earth is an Irish company and CIRCULÉIRE member, founded in 2021. They make medically approved compostable PPE aprons from sustainably sourced, proprietary bio-resins. Bioresins are a type of polymer derived from renewable sources such as plants, cellulose, sugars, and other biological materials, instead of traditional petroleum-based sources ( Verde Bioresins, 2025 ). HaPPE Earth’s aprons are used the same as standard petroleum-based PPE aprons, but instead of being thrown away after use, they are sent to HaPPE Earth’s onsite medical biodigester system. The biodigester is offered as a first-of-its-kind Sustainable-Consumables-as-a-Service (SCAAS) business model and requires no capital investment from the healthcare service provider. The PPE aprons are composted alongside the healthcare provider’s food waste, where they break down in days in HaPPE Earth’s industrial composting process, resulting in a valuable, pathogen safe, nutrient-rich fertilizer. In addition, HaPPE Earth offers a real-time data monitoring tool allowing healthcare providers to track their plastic waste and CO 2 reduction and capture food waste data for use in their ESG reporting. The service is provided with a dedicated account management team to help with software integration and training, and technical support throughout the process. HaPPE Earth estimates the compostable apron and digestion system uses 75% less carbon emissions than standard single use aprons ( Health Innovation Hub Ireland, 2023 ). By managing waste on-site, the system saves on carbon emissions from transport while simultaneously preventing waste from entering waterways and avoiding air pollution from incineration. Furthermore, HaPPE Earth estimates their waste re-direction service can save the Irish Health Service approximately EUR €400,000.00, and reduce 8,000 tonnes of carbon emissions each year, all while eliminating PPE plastic waste. HaPPE Earth’s aprons are being trialled in over 20 hospitals in Ireland. However, any sector that uses PPE can use the HaPPE system – including pharmaceuticals, medical device industries and food preparation. Replicability Biodegradable and compostable PPE options are growing across Europe and North America, alongside trials of systems to digest and decompose the products effectively. Some notable examples of companies working to tackle the use of PPE in the healthcare sector include: Revolution-Zero focus on reusable alternatives to medical textiles, including isolation gowns, aprons, transfer sheets, curtains, and warm-up jackets. They offer direct purchase options or Product as a Service models, and offer software for operations, regulatory compliance, asset tracking and environmental reporting. AmorSui – offer a reusable line of PPE made from premium, machine washable materials. Their fabrics are recyclable, and they are currently developing a take-back programme and subscription model to fully align with their circular economy principles. ALL CASE STUDIES

  • ETH Zurich

    121bac0e-7611-436c-9e08-8ecda0e35c88 CIRCULÉIRE NON-MEMBER CASE STUDY COMPANY: ETH ZURICH WEBSITE: ETHZ.CH SECTOR : BUILT ENVIRONMENT PUBLISHED: 18 SEPTEMBER 2025 TAGS: SUSTAINABLECONSTRUCTION, GREENCONCRETE, CIVILENGINEERING, MATERIALINNOVATION, CEMENT, CONSTRUCTIONTECH, RECYCLEDAGGREGATES The Challenge Concrete manufacturing is a major contributor to global greenhouse gas emissions, accounting for approximately 6–8% of worldwide CO2 emissions. This stems largely from the energy-intensive process of heating limestone at very high temperatures during cement production, a key ingredient in concrete ( IEA, 2023 ). With ongoing urbanisation and industrial growth, demand for concrete is expected to rise, intensifying its environmental impact. Energy consumed during the day-to-day functioning and maintenance of buildings represents about 30% of global energy consumption. This increases to 34% when including the energy used to produce of cement, steel and aluminium in their construction ( IEA, 2023 ). The construction sector also requires huge amounts of resources and accounts for about 50% of all extracted material ( European Commission, 2018 ). These figures underscore the critical need for circular approaches that reduce resource use and emissions in construction. The Circular Opportunity Zurich’s Ultra Green Concrete (UGC) project, led by ETH Zurich, offers an innovative model for sustainable concrete production. Cement production typically involves using around 95% clinker mixed with a small proportion of gypsum. The clinker is created by heating limestone and clay in kilns at roughly 1,450 °C, a process that inherently generates carbon dioxide through the breakdown of limestone ( Ethz.ch , 2023 ). The UGC project reduces reliance on clinker - the most carbon-intensive components in cement - by substituting it with alternative minerals such as calcined clay and limestone. This lowers the overall cement content and cuts CO 2 emissions in the concrete manufacturing process ( Ethz.ch , 2023 ). In parallel, the ETH Zurich ‘Airlements’ project utilises recyclable mineral foam to create 3D-printed formwork components, which further reduces the volume of concrete needed on site. The foam is made from recycled industrial waste formed together with foam and finished with a cement-free protective plaster which can be assembled into a two-meter-tall system for non-structural walls ( Designboom, 2023 ). This combination of material innovation and smart construction techniques improves both resource efficiency and sustainability in building processes. ETH Zurich’s approach also focuses on recycling demolition waste as input for fresh concrete production. By reusing up to 98% of recycled concrete in new builds, exemplified by and extension to Zurich’s main art gallery Kunsthaus Zurich, this approach avoids landfill disposal and conserves virgin raw materials ( Bloomberg, 2021 ). Climate and Resource Impact These circular methods have yielded measurable emissions reductions. The UGC project has achieved nearly a 40% reduction in CO 2 emissions compared to traditional concrete mixes. Depending on the application, the project’s concrete can emit as little as 80–100 kg of CO 2 per cubic metre, compared with approximately 300 kg/m³ for conventional mixtures ( ETH Zurich, 2023 ). Additionally, by employing recyclable mineral foam formwork, UGC reduces concrete usage by up to 70%, further amplifying the environmental benefits ( 3D Printing Industry, 2025 ). The project has also saved an estimated 17,000 m³ of virgin materials and significantly reduced landfill requirements, aligning with circular economy principles of waste minimisation and resource conservation. Replicability and Industry Innovation Zurich’s success has inspired a growing movement among companies and cities worldwide to adopt circular concrete technologies. The UGC project aims to make high-performance, low-carbon concrete more accessible to the broader construction sector ( ETH Zurich, 2023 ). The UGC project serves as a practical model for sustainable manufacturing of construction materials. Ireland’s own manufacturing and construction industries can draw valuable lessons to support circularity, reduce emissions, and meet net-zero commitments through innovation in recycled concrete technologies and material efficiency. Examples of emerging sustainable concrete innovations include: CarbonCure Technologies injects recycled CO 2 into fresh concrete, permanently mineralising the gas and lowering the carbon footprint while maintaining performance. Biomason uses microorganisms to ‘grow’ biocement, dramatically cutting emissions from cement production and producing certified biocement products in commercial-scale factories. Neustark captures carbon dioxide from industrial biogas plants, storing it safely within recycled concrete aggregates to create a long-lasting carbon sink and producing certified carbon credits. These innovations demonstrate significant progress in transforming concrete from a major CO 2 emitter into a material aligned with circular economy and climate goals. ALL CASE STUDIES

  • BladeBridge

    e98898ad-0e77-4354-a3e6-0bf98438432d CIRCULÉIRE MEMBER CASE STUDY COMPANY: BLADEBRIDGE WEBSITE: BLADEBRIDGE.IE SECTOR : BUILT ENVIRONEMENT PUBLISHED: 21 AUGUST 2025 TAGS: BUILT ENVIRONMENT, CIRCULAR DESIGN, INNOVATION, SECOND LIFE, WASTE VALORISATION The Challenge Wind power has established itself as a vital cornerstone technology in the global effort to combat climate change and achieve the transition to a net-zero economy. Its environmental credentials, particularly when compared to legacy fossil fuel systems, are now scientifically robust and well-documented. On a life-cycle basis, onshore wind power has one of the lowest greenhouse gas (GHG) footprints of all energy sources. Comparing CO₂ equivalents per kilowatt-hour (gCO_2eq/kWh): Wind power has a median estimate of 13 gCO_2eq/kWh, Natural gas has a median estimate of 490 gCO_2eq/kWh, and Coal-fired power plants have a median estimate of 1,001 gCO_2eq/kWh ( NREL, 2021 ). According to the International Energy Agency, global wind energy generation needs to increase from 2,330 Terawatt-hours (TWh) in 2023 to over 7,100 TWh by 2030 to align with a Net Zero Emissions by 2050 scenario. An approximate increase of 17% per year ( IEA, 2024 ). In terms of policy within the EU and Ireland, more wind power is the clear direction of travel. In 2022, in response to the war in Ukraine, the European Union launched the REPowerEU plan, to reduce EU dependence on fossil-fuel imports. The plan aims for 480 GW of wind energy by 2030 up from 190 GW in 2022 ( Wind Europe, 2022 ). Ireland's Climate Action Plan 2024 aims to increase the island’s share of renewable electricity to 80% by 2030, targeting 9 GW of onshore wind, and at least 5 GW from offshore wind projects ( Government of Ireland, 2024 ). With so much wind power coming online, serious consideration needs to be given to what happens to the wind turbines at the end of their life. Wind turbines are designed for a 20-year lifespan based on a set of design requirements by the International Electrotechnical Commission (IEC) ( Wind Energy Ireland, 2021 ). Typically they last up to 25 years with some having their lifetime extended to 35 years ( Wind Europe, 2020 ). 85-90% of a wind turbine can be recycled as they are made of copper, steel and cast iron, however the remaining 10-15% of a turbine's mass is primarily made from composite materials used in the turbine blades, which are more challenging to recycle. ( Wind Europe, 2020 ). By 2030, it is projected that around 52,000 tonnes of wind turbine blades will be decommissioned annually in Europe ( Wind Europe, 2021) , that’s approximately the same weight as 3,700 double-decker buses. Without a circular approach to blade design, it's estimated that blade waste will grow to approximately 43 million tonnes globally by 2050 ( Liu and Barlow, 2017 ) - that’s approximately 3.1 million double-decker busses. The Circular Opportunity BladeBridge , are an Irish company and CIRCULÉIRE member, spun-out from the Re-Wind Network. The Re-Wind Network is an international research group from the Georgia Institute of Technology, University College Cork, Queen’s University Belfast, City University of New York and Munster Technological University who develop solutions to repurpose wind turbine blades at the end of their life. BladeBridge works with owners and operators of wind farms to provide them with sustainable end-of-life options for decommissioned blade material. When a blade reaches the end of its life, BladeBridge tests its strength to assess what kind of products it is suitable for, they then design innovative products to repurpose the blade for its new life. They have repurposed blades to create infrastructure such as a bridge on the Midleton to Youghal Greenway; benches, bike-parking and picnic tables on the Achill Greenway; E-bike charging hubs with ESB; furniture for a local community centre in Co Clare; and they are constantly coming up with new and innovative ideas. Wind turbine blades are getting bigger as time passes, and the decommissioning of later models brings new opportunities for new designs. BladeBridge has plans for products including office pods, shelters, and glamping pods. BladeBridge is currently the only company in Ireland repurposing turbine blades and are a pioneer in using blades for infrastructure like bridges. They have extensive experience working on pilot projects with ESB, Tidy Towns and numerous county councils. As BladeBridge’s turbine blades are used as a substitute for high-carbon virgin material, such as steel and concrete, their infrastructure designs result in 20-50% lower environmental impacts, which exceeds green public procurement initiatives. Their products also save money over their lifespan, as they require much lower maintenance versus conventional products. For local governments and communities BladeBridge offer infrastructure that shows engagement with the circular economy and comes with a great built-in story about the products history. By averaging the CO 2 saved from the use of raw materials across twelve different repurposing scenarios, BladeBridge have calculated that repurposing one tonne of wind turbine blades saves an equivalent half a tonne of CO 2. Their goal is to repurpose as much of wind turbine material as possible, diverting it from landfill or incineration, and preventing up to 900 tonnes of CO 2 equivalent emissions per year. Replicability Wind turbine blades are made to be tough and durable. They are usually a mixture of fibreglass and resin and are designed to withstand storms and wind for decades. Whilst this makes them hard to recycle, it also means they are ideal for outdoor furniture and infrastructure. Other examples of wind turbine solutions include: The Danish city of Aalborg has installed public bicycle shelters made from decommissioned wind turbine blades from a local wind farm. In the Netherlands, the company Blade-Made creates street furniture, playground equipment, and architectural features from sections of decommissioned turbine blades. The Polish company Anmet recycles and repurposes blades for various uses, including constructing small-scale bridges and city furniture. GE Renewable Energy partnered with Veolia North America (VNA) to process blades from its U.S. based onshore turbines, shredding them for use as a raw material for cement manufacturing. Siemens Gamesa has launched the "RecyclableBlade," the world's first fully recyclable wind turbine blade, which uses a new resin type that allows for the separation of blade materials at the end of life. ALL CASE STUDIES

  • Meade Farm

    53e9ca15-eec9-410e-8dc7-82acc72cf26b CIRCULÉIRE NON-MEMBER CASE STUDY COMPANY: MEADE FARM WEBSITE: MEADEFARM.IE SECTOR : AGRICULTURE, FOOD & BEVERAGE PUBLISHED: 12 SEPTEMBER 2025 TAGS: FOODWASTEREDUCTION, FOODWASTE, AGRITECH, CIRCULARFOODSYSTEMS, FOODINNOVATION, WASTEVALORISATION The Challenge Food waste is a significant global sustainability challenge, generating 8–10% of greenhouse gas emissions ( UNEP 2024 ). If food waste were counted as a country, it would be the third-largest emitter in the world ( EDGAR 2024 ). Within the food system, it is estimated that about 38% of total energy use is expended on food that is ultimately wasted ( Geneva Environment Network, 2024 ). About 13% of food is lost in the supply chain from harvest to retail, with a further 19% wasted at the consumer, retail, and food service stages ( FAO 2022 ). Globally, more than 30% of food produced goes uneaten. A major cause is strict cosmetic and quality standards applied to fresh produce. In Ireland and internationally, fruit and vegetables are often rejected due to being misshapen, the wrong size, blemished, damaged during harvest or storage, showing signs of sprouting, or simply because they represent a surplus to retailer requirements—even though such produce remains perfectly suitable for human consumption ( Vlaemynck et al., 2017 ). This results in up to 30% of vegetables never reaching the consumer market. These standards rarely reflect nutritional quality or food safety, but largely visual preferences ( Porter et al., 2018 ). Meanwhile, over 735 million people face hunger globally ( United Nations, 2023 ). Circular Solution Meade Farm, based in Lobinstown, Co. Meath, has developed a circular approach to address this challenge. The company grows, packs, and distributes premium fresh fruit and vegetables nationwide. Its state-of-the-art potato starch facility, unique in Ireland and the UK, processes "out of specification" and surplus potato stock, converting what was previously classified as "non-table grade" or animal-feed potatoes into high-value food-grade starch ( Interreg Europe, 2021 ). This starch is supplied to food manufacturers and also sold in retail packs. Meade Farm Group estimates that 20–30% of its potatoes traditionally did not meet retail market standards, achieving only €20–€30 per tonne as animal feed. Through starch production, these same potatoes now achieve values of €700–€1,000 per tonne for premium food-grade starch ( Interreg Europe, 2021 ). This practice represents a significant shift in value retention and resource efficiency. The company's circular economy activities also include engagement with FoodCloud and local gleaning networks to further reduce on-farm crop loss. Produce left behind in the field after harvest is picked up and donated to food charities, which benefits communities and raises awareness of food waste prevention ( Meade Farm, 2024 ). Sustainability is a core value, and Meade Farm is working toward carbon neutrality through investment in renewable energy (wind and solar) and circular packaging innovations ( Interreg Europe, 2021 ). Climate & Economic Impact By valorising surplus potatoes for starch production, Meade Farm has established a sustainable supply chain model that enables locally-sourced starch to substitute for imported ingredients. Meade Farm’s innovation now offers Irish food manufacturers and consumers a lower-carbon, fully traceable, and circular alternative. The process additionally reduces emissions formerly associated with transporting waste potatoes for feed or landfill. With up to 30% of vegetables rejected for cosmetic reasons alone, the Meade Farm model demonstrates one way production residues can be valorised at scale. The persistence of visual and cosmetic grading standards in food supply chains poses important questions for policy, retail, and consumer culture ( The Climate Drive, 2025 ). Revisiting these standards is fundamental to advancing a circular, climate-resilient food system where no resources go to waste. Replicability The market for starch and starch products was 134.5 million tonnes in 2022, set to rise to 199.8 million tonnes by 2030 ( Manitoba Government, 2023 ). Meade Farm Group’s practices exemplify how integrating surplus-utilisation measures can open new value streams and reduce waste in agriculture. Their approach is aligned with European circular economy best practice and is replicable in other contexts where large portions of edible produce are routinely excluded from the market. Other notable examples of companies tackling food waste are: FoodCloud (Ireland/UK) are a food redistribution network rescuing surplus edible food from farms, retailers, and manufacturers to supply charities, effectively reducing food waste while tackling hunger. British Sugar (UK) utilizes sugar beet and process residuals for multiple product lines, including animal feed, bioplastics, and energy generation. They demonstrate industrial symbiosis and circularity in large-scale agri-food operations. Toast Ale (UK) brew their beer using surplus or “waste” bread from bakeries and retailers as a key raw ingredient. They turn ingredients discarded for appearance or oversupply into a profitable product, while raising awareness on food waste. Too Good To Go (Europe-wide) are a food waste app enabling retailers, restaurants, and producers to sell surplus food directly to consumers at a discount, cutting waste in retail and hospitality supply chains. Kaffe Bueno (Denmark) converts spent coffee grounds from hospitality and industry into bio-based ingredients for nutrition, agriculture, and personal care. This diverts a major source of organic waste and aligns with circular resource recovery in food sectors ALL CASE STUDIES

  • The Circular Economy | CIRCULÉIRE

    The circular economy is an economic model that is restorative and regenerative by design. The circular economy stems from the realisation that Earth is a finite system constrained by planetary boundaries. Ultimately in nature the concept of waste does not exist – everything is transformed into a resource that can be utilised. In this page you can learn more about circular economy benefits, enablers, strategies, and sectoral opportunities. THE CIRCULAR ECONOMY WHAT IS IT? BENEFITS ENABLERS STRATEGIES SECTORAL OPPORTUNITIES Circularity is a new way to design, make and use goods and materials The circular economy is an economic model that is restorative and regenerative by design. The circular economy stems from the realisation that Earth is a finite system constrained by planetary boundaries. Ultimately in nature the concept of waste does not exist – everything is transformed into a resource that can be utilised. The circular economy aims to keep materials, components, and products in-use in the economy for as long as possible. In circularity, the key objective is to design consumption and production systems to create and retain value. Circularity seeks to optimise every aspect of a product’s lifecycle, from raw material extraction to manufacturing and first use, and multiple use-lives thereafter; through product re-design, new business models and novel technologies and processes. The global and European decarbonisation transition agenda has led to increased emphasis on promoting circular economy policies and initiatives at national and regional levels, and in many contexts, has been accompanied with an increased strengthening of statutory decarbonisation reuse/repair, recycling and waste reduction targets. Embedding circular economy practices into production and consumption systems is fundamental to realising Ireland and Europe's shared ambition for a net-zero carbon and circular future. The 2019 introduction of the European Green Deal made a transition to the circular economy a necessity to making Europe the first climate-neutral continent by 2050. In 2021, the Government of Ireland followed suit by enacting its own Circular Economy Strategy and enshrining the Circular Economy Act in law in 2022. These significant policies solidify the circular economy as the foundation pillar of Ireland's climate and economic development agendas into the future. Benefits of the Circular Economy MACRO-ECONOMIC Circular business models enable the decoupling of GDP from resource use and can deliver significant: • Economic growth through value creation and cost savings • Decarbonisation and resilience to resource price volatility • Security of supply through the creation of secondary raw material markets ENVIRONMENTAL Circularity is a key to decarbonisation and contributes to UN SDGs and ESG. Key environmental benefits include: • Decarbonisation and carbon emission reductions from waste elimination • Reductions of virgin material extraction (across materials, water, and energy nexus) • Reduction in biodiversity loss associated with virgin material extraction SOCIAL Scaling circularity can contribute to addressing labour market skill gaps and regional unemployment. Key social benefits include: • Significant job creation, job retention, and upskilling potential • Quality work at all skill levels • Cost savings from products-as-a-service and remanufactured/refurbished goods BUSINESS The circular economy represents a significant innovation and differentiation opportunity for enterprise. Key industry benefits include: • Resilience to resource price-volatility and supply-chain shocks • New revenue models and value creation opportunities • Enhanced customer relationships and enhanced customer loyalty Enablers of the Circular Economy Widespread support of the circular economy is essential for a smooth and successful transition. Behind the scenes of this global movement are individuals, organisations, and systems acting as catalysts for change to mainstream circularity. Without enablers of the circular economy on a wide scale to smooth the way for change and foster practices and policy to encourage circularity, change wouldn’t be possible. Industry 4.0 Digitalisation Circularity is enabled by digital technologies and strategies referred to collectively as the Fourth Industrial Revolution or “Industry 4.0”. Digitalisation strategies include the Internet of Things, block-chain, advanced robotics and automation, artificial intelligence, remote-sensing, and 3-D printing amongst others. Digitalisation is a key enabler of the circular economy because of the importance that information plays in keeping materials, components, and products in-use in the economy. From data-driven circular processes in manufacturing sites, to real-time resource usage information across product life cycles and value chains, to material specifications contained in digital material passports to optimised reverse logistics. Mobilising Finance Faster mobilisation of capital is one of the key ingredients needed to accelerate the transition to a circular economy. Current funding & investment models largely ignore linear risks associated with linear business practices, e.g., scarcity of primary resources, volatility of resource prices and increasingly stringent environmental laws, but that is starting to change. Some key examples of circular financing developments include: •The Joint Initiative on Circular Economy (JICE), launched by the European Union’s largest public promotional banks and institutions •The Mulilateral Development Banks (MDBs) have established a joint working group to focus on continued support for circular economy approaches •Intesa Sanpaolo set up the Plafond, a dedicated €8 billion credit facility (extended in 2020 from an initial €5 billion) for innovative companies with business practices aligned to circular economy principles. •Investment giant BlackRock launched the BGF Circular Economy Fund which invests globally at least 80% of its total assets in the equity securities (i.e. shares) of companies globally that benefit from, or contribute to, the advancement of the “Circular Economy”. Cross-Sectoral Collaboration Policy & Regulatory Frameworks European policy has been a key driver in the transition towards a circular economy. The 2020 EU Green Deal placed circularity at the centre stage, promoting sustainable business practices for a future-proof economy. The recent introduction of the Corporate Sustainability Reporting Directive (CSRD), closely links a company’s resource use with its sustainability performance. For the first time, the ESRS E5 standard within the CSRD mandates reporting on resource consumption, waste generation, circular design, and material recovery. This encourages companies to assess their circularity across their entire value chain. In Ireland, the upcoming third update of the Climate Action Plan (due in 2024) reinforces this commitment. The plan outlines a roadmap to achieve Ireland's climate goals and promotes circular innovation through policy measures like Green Public Procurement. These measures incentivize wider adoption of circular strategies across Irish businesses. Global circularity currently stands at just 7.2% (Circle Economy, 2023). To progress the circular economy, cross-sectoral synergies are vital to transforming linear business models to circular ones. This collaborative approach can be seen throughout the CIRCULÉIRE network. Our Innovation Pilot Projects and member projects such as The ZeroNet’s C2X Smart Waste Pilot perfectly exemplify how knowledge sharing and capacity building can unlock circular solutions. Novel forms of multi-stakeholder collaborations are pivotal because they demonstrate and exemplify the value of circularity and contribute to the transformation of industrial sectors through mainstreaming circularity thinking. Enabling Infrastructure The transition from a linear “take-make-waste" model to a circular economy in Ireland requires infrastructural change. For example: •Collaborative online platforms to facilitate sharing, renting, or leasing products to extend their lifespan. •Efficient reverse logistics networks that enable refurbishment or remanufacturing through take-back or collection schemes •Real-time digital marketplaces that can facilitate industrial symbiosis between industries and sectors by harvesting underutilised resources from one another. •Expanding investment in local and national recycling plants to capture valuable materials currently lost from industrial waste due to insufficient economies of scale. Mindset Change Social factors, particularly environmental values and beliefs are having a direct impact on consumer behaviour. This is driving consumers towards the more sustainable option, leading to a demand driven shift in how manufacturers are managing their supply chains. The rise of social enterprises that promote access over ownership such as clothing rental online stores and apps, are making it easier for consumers to choose a more circular option. Circular Economy Strategies Design for Circularity Product-Service-Systems (PSS) Re-Use & Shared Use Remanufacturing Repair & Refurbishment Take-Back Schemes & Reverse Logistics Industrial Symbiosis Recycling Design for Circularity Design for Circularity refers to the process in which companies seek to re-design their products and associated business models to enable the retention of embedded value. Design for Circularity is aligned with Eco-Design and seeks to anticipate and minimize negative environmental impacts associated with manufacture, use and disposal of products. Design for Circularity gives priority to design principles and strategies which enable materials, components, and products to have multiple use-lives in our economy. Product-Service-Systems (PSS) A product-service-system (PSS) describes the transformation of a traditional product offering into a product-service model where ownership of a product is retained by the manufacturer or distributer. In PSS, end-users are given access to products through pay-per-use, short-term rental, or long-term lease models. Central to successful PSS are products that are designed for; longevity, and backward and forward compatibility, utilise predictive maintenance and have an enabling service network which ensures high-quality performance. Re-Use & Shared Use Re-use refers to when a product or component is used again for the same purpose. Shared Use refers to collaborative consumption (e.g. Peer-to-Peer or B2C) or asset sharing (B2B). New B2B business models are emerging which facilitate the sharing of overcapacity of business equipment and even the underutilised skills and knowledge of personnel. Re-Use and Shared Use are cornerstones of the circular economy because they increase the utilisation of products across multiple use-lives. Remanufacturing Remanufacturing is when a used product is returned to the standard of an equivalent new product. Remanufacturing involves the disassembly, restoration, replacement and testing of the individual components and the product itself to ensure it complies with its original design specifications. Remanufactured products come with warranties assuring that products meet like-new performance standards. These warranties are at least equal to that of a newly manufactured equivalent. Repair & Refurbishment Repair refers to the process through which apparent faults and product malfunctions are rectified. Refurbishment goes a step further and entails activities to refinish and sanitize a product, so it is fit to serve its original function. Refurbishment results in a product that is in good condition but is not directly comparable with a new or remanufactured product. While important resource-life extension strategies, neither repair nor refurbishment guarantee the product will perform like new. Take-Back Schemes & Reverse Logistics Take-Back Schemes are programmes implemented by companies to recover products or packaging from end-users so they can be repaired, re-used, remanufactured, or recycled to recover the embedded value in raw materials. Take-Back Schemes are underpinned by what is referred to as Reverse Logistics. Reverse Logistics refers to when goods move from end-users back to the retailer/distributor, original manufacturer or a third-party repair, re-use, or recycling organisation. Industrial Symbiosis Industrial Symbiosis (IS) refers to a collaboration between two or more geographically close companies whereby residuals or by-products of one industry or industrial process become the raw materials for another process within a manufacturing site (Closed-Loop Production) or industry. Industrial Symbiosis includes: the capture, recovery, and re-use of waste (materials, water, or energy) and the development of secondary raw material markets and logistics networks to facilitate by-product exchange or co-product development. Recycling Recycling is the collection and processing of discarded materials and transformation into secondary raw materials. There are three types of recycling – mechanical, thermodynamic or energy recovery. Mechanical refers to when residuals are mechanically transformed without changing their chemical structure. Thermodynamic (chemical) involves breaking materials into their molecular components to create raw materials for new products. Energy recovery by combustion – a last resort – is when waste is transformed into usable heat, electricity, or fuel. Sectoral Opportunities Food & Drink BioPharmaChem Built Environment Packaging Electronics & Batteries Plastics Furniture Textiles Food & Drink Ireland's renowned food & drink sector, including over 700 manufacturers and employing over 160,000 people (Teagasc ), faces a critical challenge: reducing its environmental footprint. Currently, agriculture contributes nearly 39% of Ireland's greenhouse gas emissions (SEAI ). The agri-food sector holds immense potential for embracing circularity and reducing its environmental impact. This can be achieved through several key approaches. First, by optimising production processes, the sector can minimise waste generation and energy consumption. Second, closed-loop production systems can be designed, where food processing byproducts are reused as valuable inputs within the production chain, minimising the need for external resources. Finally, valorisation through cascading utilises food waste and byproducts to create high-value secondary raw materials for other industries, such as bioplastics or biofuels. BioPharmaChem Ireland is home to a thriving pharmaceutical sector, with over 90 biopharma manufacturing plants housing all the top 10 global players and 14 of the world's leading multinationals. However, stringent hygiene protocols often lead to high material use. Recognising this environmental challenge, the European Federation of Pharmaceutical Industries and Associations (EPFIA) sees the circular economy as a key solution for reducing the sector's carbon footprint within its highly regulated environment. The pharmaceutical industry has significant opportunities to embrace circularity. A key focus is shifting towards renewable biomaterials, a more sustainable alternative to traditional materials. Additionally, by leveraging new technologies like automation and 3D printing, pharmaceutical companies can significantly reduce waste generation throughout the manufacturing process. Construction & Building The construction sector is a significant contributor to the European economy, generating roughly 5.5% of GDP and employing apx 7.6 million people (CEDEFOP, 2023 ) However, it also faces a sustainability challenge. Globally, construction is responsible for an estimated 37% of carbon emissions, and in Europe alone, construction and demolition waste makes up a third of all waste, with only half currently recycled (UNEP, 2023 ). The circular economy offers a path to a more sustainable future for construction. One key opportunity involves designing buildings as "material banks." This means planning structures with the eventual disassembly and reuse of their materials in mind. Imagine buildings as repositories of valuable resources waiting for their next life cycle. Furthermore, improvements in waste logistics and the development of novel recycling techniques can significantly improve construction and demolition waste recovery and reuse rates. Packaging Packaging waste in Europe hit a record high in 2021, with an average of 188.7kg generated per person (EC, 2021 ). While packaging plays a vital role in protecting products, enabling efficient logistics, and communicating brand messages, its environmental impact demands a rethink. The Government of Ireland's Waste Action Plan for a Circular Economy recognises this challenge and sets an ambitious goal: all packaging to be reusable or recyclable by 2030. The packaging sector has significant circular opportunities to meet this target. A key focus is reducing unnecessary packaging through "design for light-weighting." This means using less material while still ensuring product integrity. Furthermore, promoting reusable and recyclable packaging systems minimises waste generation. Another strategy is simplifying packaging complexity. This could involve reducing the variety of materials used in a single package or eliminating hard-to-recycle polymers. Additionally, developing effective refill systems and reusable packaging solutions can significantly reduce waste at the consumer level. Electronics & Batteries Electronic waste, or e-waste, is the fastest growing waste stream in Europe, surging by 2% annually, with a recycling rate of 42.8% (Statista, 2022 ). The European Commission, recognizing this challenge, has proposed a "Circular Electronics Initiative" to address this mounting issue. Similar concerns are echoed in Ireland, where over 66,000 tonnes of e-waste were collected for treatment in 2022 alone (EPA, 2022 ). The electronics and ICT sector has significant opportunities to embrace circularity and become a more sustainable industry. A key focus is on designing for longevity. This means creating electronics built to last longer, potentially through modular components or upgradeable features, encouraging multiple lifespans for these devices. Additionally, designing for disassembly is crucial. By simplifying the dismantling process, valuable rare earth materials can be easily recovered and reused in new products, minimizing reliance on virgin resources. Plastics Plastic's versatility and recyclability make it a cornerstone of modern life. However, with plastic consumption projected to double in the next two decades and pollution a growing concern, the European Union is taking action. The EU Strategy for Plastics in a Circular Economy and the Directive on Single-Use Plastic Products aim to minimise the environmental impact of plastic waste. This directive, embedded into Irish law in 2021, represents a significant step forward. Under these new plans, all plastic packaging on the EU market must be recyclable by 2030. The EU has set Ireland a target to separate and collect 70% of plastic beverage bottles by 2025, rising to 90% in 2029. In response, the Government of Ireland launched a Deposit Return Scheme to create a closed loop recycling system guaranteeing the material is returned and recycled. There are a variety of opportunities available for the Plastic sector to embrace circularity. A key focus is moving away from single-use plastics, a major contributor to waste. Exploring bio-based and biodegradable alternatives offers a promising path. Additionally, eliminating complex, hard-to-recycle polymers from plastic products will streamline the recycling process and increase resource recovery rates. Furniture The European Union is one of the largest furniture manufacturers globally, producing nearly a quarter of the world's furniture €110 billion market dominated by SMEs (Furniture Industry in Europe, 2024 ). However, a significant challenge looms – Europe discards an estimated 10.5 million tonnes of furniture annually (EEB, 2017 ). The Irish furniture sector, encompassing diverse areas like cabinetry, bedding, and office furniture, has massive potential to embrace circularity. One key strategy is to design furniture with disassembly and easy repair in mind. This allows furniture to have multiple lifespans through remanufacturing or refurbishment, minimizing waste destined for landfills. An example of this can be found in the Do More with Less Innovation Pilot Project led by CIRCULÉIRE member Farrell Furniture that moved Irish Government's Office of Public Works from linear to circular procurement. Additionally, the industry can explore using recycled materials in furniture production, creating a closed-loop system that reduces reliance on virgin resources. Other sustainable and recyclable materials can also be explored as alternatives to traditional furniture components, reducing environmental impact. Textiles & Clothing The fashion industry grapples with a significant environmental challenge. In Ireland the generation of post-consumer textile waste is estimated at 35KG per person per year, this is higher than the reported EU average of 26Kg per person per year (O’Leary et al, 2021). While domestic textile production is limited, resulting in the import of much of the associated environmental impact, this waste stream presents a unique opportunity for the Irish sector. A key strategy is to scale up existing efforts in redesign and repurposing used textiles. This can involve transforming old clothes into new garments, utilising second-hand fashion through “thrifting”, or embracing digital transitions to online fashion rental. By extending the lifespan of these materials, the industry can divert waste from landfills and create unique, sustainable products. Furthermore, Ireland can explore the exciting potential of "reshoring" textile manufacturing, which involves developing innovative methods to transform textile waste into high-quality secondary raw materials. This approach not only reduces reliance on virgin resources and associated emissions, but also fosters a more localised and sustainable textile industry in Ireland.

  • Rent The Runway

    9f5d5c2f-4feb-44dc-b0a6-8f9a89d781d6 CIRCULÉIRE NON-MEMBER CASE STUDY COMPANY: RENT THE RUNWAY WEBSITE: RENTTHERUNWAY.COM SECTOR : FASHION & TEXTILES PUBLISHED: 30 OCTOBER 2025 TAGS: SUSTAINABLEFASHION, CLOTHINGRENTAL, CIRCULARFASHION, ACCESS-OVER-OWNERSHIP, PRODUCT-AS-A-SERVICE, TEXTILEWASTE, SLOWFASHION, RESALE The Challenge The fashion industry accounts for 8–10% of annual global carbon emissions—more than international flights and shipping combined ( Leal Filho et al., 2022 ). Clothes however, are an everyday essential. Across the world, clothes act as both protection from the elements and a form of expression. Recent decades have seen exponential growth in clothing production due to globalisation, urbanisation, and population growth, with up to 60% of global fibre production destined for clothing ( Leal Filho et al., 2022 ). Currently, the fashion industry largely operates in a linear model, extracting mostly non-renewable resources to manufacture garments that are frequently worn for a short period of time before being disposed of or incinerated ( Circular Economy Month, 2024 ). Less than half of all used clothing is collected for reuse or recycling, and only one percent is converted into new clothing ( European Parliament, 2024 ). Furthermore, the textile industry utilises large amounts of natural resources, contributing to environmental degradation. Making one cotton t-shirt requires 2,700 litres of fresh water - enough to satisfy one person’s drinking needs for two and a half years ( European Parliament, 2024 ) - and textile dyeing contributes to about 20% of global clean water pollution ( European Parliament, 2024 ). A Circular Solution Rent the Runway (RTR), founded in 2009, is an online platform that allows customers to rent, subscribe, or purchase designer clothing and accessories. Harvard Business School classmates, Jennifer Hyman and Jennifer Fleiss, founded the company after seeing Hyman’s sister overspend on an expensive dress for a wedding. They envisioned a ‘Closet in the Cloud’ model, filled with designer styles to rent, wear and return for a fraction of the cost. In 2010 they expanded into designer necklaces, earrings and handbags and launched a plus size category in 2013, before opening a bricks-and-mortar store in New York in 2014. Then in 2016 they launched their monthly subscription model. RTR offers three monthly subscription plans that allow users to select at least five items per month from over 10,000 options for a fee. Users may choose to hold on to items for as long as they please or purchase them outright. Items are sold at a significant discounted rate, often exceeding 50% off the original retail price. When each rental is returned, specialists professionally clean them and items are repaired as needed to increase their longevity. Climate Impact RTR’s rental-based business model reduces both environmental and social costs associated with new clothing. On average, renting through their platform consumes 24% less water, 6% less energy, and generates 3% less carbon emissions per garment versus purchasing a new item ( RTR, 2025 ). Over the past decade, RTR has saved: 67 million gallons of water, which could fill approximately 101 Olympic-sized swimming pools. 98.6 million kWh of energy, enough to power 12,697 households in a year. 44.2 million pounds of CO 2 emissions, comparable to 47,737 roundtrip flights between Dallas, Texas and Newark, New Jersey ( RTR, 2025). Since 2010, RTR’s rental model has displaced the production of about 1.6 million new garments. As of January 2024, 6.5 million garments were repaired, and 1.4 million decommissioned rental products were diverted from landfill via resale, donation, or recycling with partner organizations. Replicability The global clothing industry is valued at USD 1.3 trillion and employs over 400 million people across the value chain ( Ellen MacArthur Foundation, 2017 ). However, clothing underutilisation and the lack of recycling result in an annual value loss of more than USD 500 billion ( Ellen MacArthur Foundation, 2017 ). RTR has developed a circular business model that effectively taps into the underutilised clothing market while decreasing resource consumption, carbon emissions and waste. Other examples of companies championing circular textile solutions include: The Renewal Workshop (USA) upcycles post-consumer clothing via repair and resale. Worn Again Technologies (UK) innovates chemical recycling for fibre-to-fibre garment recovery. Stuff4Life (UK) converts end-of-life workwear PPE into new polymer feedstock. UsedFULLY (NZ) is pioneering scalable end-of-life textile reuse, including cellulose-based construction materials from textile waste ( Circuleire, 2024 ). ALL CASE STUDIES

  • DeltaQ

    d40f2141-868e-4e7d-bad4-c47dc8c4b28a CIRCULÉIRE MEMBER CASE STUDY COMPANY: DELTAQ WEBSITE: DELTAQ.IE SECTOR : PLASTICS PUBLISHED: 24 APRIL 2024 TAGS: PLASTICS, CIRCULAR MANUFACTURING About DeltaQ DeltaQ is a leading supply partner to the plastic manufacturing industry in Ireland. They work with their industry clients to analyse the technical needs of their products and then provide additives and compounds that give those products a wide variety of special properties, such as colour, strength, flexibility, temperature resistance etc. Their customers come from all sectors ranging from medical supplies to the construction industry. DeltaQ prioritises sustainability and strives to assist Ireland in reaching its climate targets. Restructuring their shipments of materials from suppliers and product delivery processes was one of the steps they implemented to lessen their environmental impacts. Tackling Pallet & Packaging Waste In the past, when DeltaQ received their supplies, they arrived on a range of different sized wooden pallets. The size of these pallets frequently differed from the standard sizes that DeltaQ uses to ship their own finished products. Moreover, the supplies were individually packaged in 20kg plastic bags which were then wrapped in another layer of plastic for protection during transportation and delivery. In between the pallet and the supplies was a thick custom branded cardboard skirt. All this single use packaging created significant waste. DeltaQ’s sustainability team saw value in addressing the financial and environmental costs associated with their disposal. Impact To Date DeltaQ identified products that they manufacture for which their supplier pallets could be re-used. This allowed the pallets to be redistributed to their customers rather than being thrown away. Previously, non-standard pallets were disposed of through a waste recycling provider. Through this initiative, DeltaQ has prevented the waste of 213 pallets since the beginning of 2023.A EUR sized wooden pallet has a partial carbon footprint equivalent to 5kg of CO2 ( Deviatkin, 2019 ). Meaning that DeltaQ has prevented approximately 1065kg of carbon emissions, or 2730 miles driven by an average petrol powered passenger vehicle ( epa.gov 2023 ). DeltaQ also initiated a broader packaging review. They shifted to semi-bulk deliveries for key ingredients, which reduced the net number of pallets received and incurred more standard sizes. The transition to semi-bulk containers also resulted in a net reduction in plastic packaging waste as supplies are now shipped in one large container instead of packaged individually and there is no need for external plastic wrapping. Where possible, DeltaQ requests that supplies are delivered in large unbranded cardboard boxes. Cardboard and un- branded packaging is easier to recycle and re-use. Also, the semi-bulk packaging either has a thin cardboard skirt or has none. The removal of pallet skirts has had an initial 30% reduction in cardboard use. To further reduce cardboard waste, DeltaQ identified finished products for which they can reuse stock cardboard arriving with supplies. Furthermore, shifting to semi- bulk packaging allowed them to automate the material handling process, reducing manual labour and creating a better work environment for employees. Replicability DeltaQ has already begun to explore other avenues for re-use of their packaging. This process means engaging with and educating their own clients on the value of semi-bulk packaging and the use of packaging from recycled streams. Starting conversations like these, with customers and suppliers, can have a ripple effect further up and down the supply chain, encouraging others to look at their own sustainability and environmental impacts. Reusing packaging and packing materials is one of the simplest ways for businesses to reduce their environmental impact, and is easily replicable. A noteworthy example is Freefoam , another Circuléire member that reuses pallet hoods and liners. ALL CASE STUDIES

  • Hibra Design

    35baa048-ee0d-45bc-8725-03cc682c3bb5 CIRCULÉIRE MEMBER CASE STUDY COMPANY: HIBRA DESIGN WEBSITE: HIBRA.IE SECTOR : AUTOMOTIVE PUBLISHED: 12 FEBRUARY 2026 TAGS: ELECTRIC VEHICLE RETROFITS, CIRCULAR TRANSPORT, FLEET DECARBONISATION, AUTOMOTIVE ENGINEERING, EMISSIONS REDUCTION, COMMERCIAL VEHICLE ELECTRIFICATION, LOW‑CARBON LOGISTICS, RESOURCE EFFICIENCY The Problem Transport is the biggest emitter of greenhouse gases in Europe and has made little progress in decarbonising over the past few decades ( EEA, 2025 ). Despite advances in electrification and biofuels, transport emissions in 2024 were still higher than in 2012 ( EEA, 2025 ). In Ireland, transport has experienced the most significant increase in emissions of any sector since 1990 – up 129% ( EPA, n.d. ). In recent years, however, there has been some improvement. In 2024, Ireland’s transport emissions were approximately 5% lower than pre-COVID levels, largely due to growing electric vehicle (EV) adoption ( EPA, 2025 ). That year, 25% of new vehicle registrations were battery electric or hybrid electric vehicles, bringing the national EV fleet to 148,900, which exceeded the Climate Action Plan’s target ( EPA, 2025 ). Yet even if every passenger car were an EV, 51% of vehicle emissions would be unchanged because of the trucks, buses and vans on our roads ( EPA, 2025 ). Commercial vehicles typically have long service lives, which influences how companies account for both their costs and emissions. In Ireland, more than half of the national bus fleet is over five years old ( NTA, 2021 ), while half of the heavy goods vehicles (HGVs) are over eleven years old ( Climate Change Advisory Council, 2024 ). Replacing these vehicles early, while they're still good and usable, with EVs can cut operational emissions and fuel costs. For example, driving 10,000 km in an EV car costs approximately €145, compared with around €1,350 in a petrol-powered car ( Cupra, n.d. ). But they require high upfront investment and generate new manufacturing emissions. Retaining the existing fossil fuel-powered vehicles avoids these manufacturing impacts but perpetuates higher operational emissions. A more circular approach is to retrofit diesel vehicles with electric batteries and motors. This requires less capital investment; research indicates that new medium-duty electric trucks and buses typically have payback periods of 7.5 and 8.3 years, respectively. Retrofitted equivalents, however, can achieve payback in 4.7 and 4.5 years ( Primus Partners, 2024 ). This shorter payback window makes investing in retrofit solutions more attractive to fleet operators. However, the optimal pathway for fleet operators between these options depends on vehicle condition, age, mileage, electricity mix, and available capital, requiring a case-by-case assessment. The Circular Solution Hibra Design is an Irish automotive engineering company that takes existing diesel-powered commercial vehicles and retrofits them with battery electric powertrains (Powertrain refers to the system that delivers power to the wheels; in a diesel vehicle, this includes the engine, gearbox, drive shaft, etc.). This enables Hibra Design to extend the lifespan of existing vehicles, reduce operational costs, and significantly cut emissions. The company’s engineering approach allows for customised vehicle redesign and prototype development tailored to meet the performance and reliability needs of the client. Each retrofit involves detailed analysis of thermodynamics, electrical systems, and ergonomics, while maintaining compliance with safety and regulatory standards. As well as reducing fuel emissions, Hibra Design’s approach retains the embedded carbon already invested in the original vehicle structure, avoiding the emissions associated with manufacturing a new one. This supports both decarbonisation and circular economy objectives by extending vehicle life and maximising material value. The company has also developed its internal Hibra Design System, which analyses real-world operational data from its clients, such as fuel use, distance travelled, and operating hours. This enables three key outcomes: Technical feasibility assessment of vehicle electrification based on operational patterns. Economic analysis of cost and return on investment for fleet operators. Engineering and implementation of customised zero-emission solutions. Through this data-driven methodology, Hibra Design helps clients identify viable decarbonisation pathways and transition towards circular, low-carbon fleet operations, with significant cost savings. Video of Ireland's first electric tractor built in Cork by Hibra Design Climate Impact Retrofitting internal combustion vehicles to electric powertrains delivers emission savings. An independent life cycle assessment of a converted Smart ForTwo found a 45% reduction in total greenhouse gas emissions compared to a new EV. This was driven by the reuse of the existing structure and the lower fuel emissions ( Innocenti et al., 2024 ). In India, where the electricity grid is more carbon-intensive, retrofitted buses and trucks achieved operational emission savings of 26 and 36 tonnes of CO₂ per year, respectively ( Primus Partners, 2024 ). In Ireland, Hibra Design demonstrated the potential impact of this approach through a feasibility study for Iarnród Éireann at Rosslare Europort. The study showed that 98% of terminal tractor operations could be powered by battery-electric technology, eliminating tailpipe emissions and saving approximately €200,000 per year in operational costs. Replicability New Electric is a Dutch company that has been converting a wide range of commercial vehicles, including everything from Hilux trucks to asphalt rollers to tugboats, to fully electric since 2008. ABB retrofits large-scale mining trucks. In one example, a 30-year-old 147-tonne mining truck was converted to a fully electric drivetrain, saving around 100,000 litres of fuel per year. Electric Classic Cars is the world’s largest converter of classic cars to electric drivetrains, giving old cars new technology. ALL CASE STUDIES

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